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About Me
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Home
In my spare time, I like to work on open source projects, develop and program websites. I am always looking for a new project to test and strengthen my skills. Also being a graduate with a Liberal Arts degree, I love to read and watch TV shows that further my knowledge of the world and how it works. Usually you can find me watching the history or discovery channel (or a movie) as I work on my laptop on my latest web project. I also write article for the blog Mark8t.com as well. Besides web pursuits, I have a mjaor interest in how things work in general. I love to take things apart and see how they work.
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Marketing & Analytics
I have always had an interest in digital marketing, SEO and SEM. I love to see creative campaigns. I also have a huge interest in Analytics. Actually, it might be an unhealthy obsession. I love pouring over Google Analytics, and thinking of ways to measure things. No matter the project, for me, it all starts with the data before I start to provide insights. I find the challenge of it very exciting and satisfying. I don't know why it took me so long, but in October 2011, I finally got the Google Analytics Individual Qualification. I'm almost on all the social networks, but Twitter and Google+ are by far my favourites.
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Work
I work at Future Electronics, one of the largest Electronic component distributors in the world. I have been there more than 12 years, and have worked in various departments in marketing from Product Managment to Supplier development. Three years ago I made a switch to Web Marketing, taking my hobby more legitimate. In 2011, I joined the newly formed Web Development team. My core work is now with Analytics, but I also get to dabble in SEO, SEM, programming and PPC campaigns. I truly enjoy tackling anything related to web marketing, especially email marketing. I think coming from a measurement perspective adds value for our team.
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Sports
I am a huge sports fanatic. I am a die-hard Habs fan, who cheers for "le Bleu, Blanc, Rouge" win or lose to the last game of the season. I miss the Montreal Expos, but I still love Baseball. I usually spread my support during the year to the Red Sox, the Cubs, the Mets, and yes sometimes the Yankees. I love watching Football and the NY Giants. I never miss World Cup of Soccer. I always support the Oranje. I love the Olympics. Heck, I love sports so much I even watch golf, if there is nothing else on (but I'd rather be playing it).
